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Family Holiday Traditions and Fun Christmas Activities in Las Vegas

I love holiday traditions, and I want to know yours! This time of the year is filled with so much anticipation and cheer and I love partaking in old family Christmas traditions and thinking up new ones.


So my holiday traditions include a few things. I spend Thanksgiving with my family and we always decorate the Christmas tree the day after Thanksgiving and start the rest of the Christmas decor for the house.


For Christmas, I go up to Park City, UT for a white Christmas surrounded by family. Living in Vegas, that’s just not something we get here. We also open up one gift on Christmas Eve and the rest Christmas morning.  Spending time with family at the annual family holiday party is always a hoot.


In the month of December, leading up to Christmas, I seek out fun Christmas activities in Las Vegas. I always go to the Magical Forest at Opportunity Village and Glittering Lights at the Speedway. The Magical Forest is a winter wonderland and it’s simply amazing! It’s like walking through your very own Christmas village. There’s tons of great food and music PLUS the money raised goes to support an organization doing amazing work for those with disabilities.

Glittering lights at the Speedyway is absolutely beautiful. You get to drive through millions of lights and displays and it really ushers in the holiday spirit.


As the holiday season rolls around quickly, what are you getting ready to do to celebrate the season?


Send me an email or comment below. I can’t wait to hear all about your holiday traditions and maybe add some new ones to my mix.

Xoxo, Chelsey

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Not All Platforms Are the Same: What Content Should You Share On Each Social Media Platform?

If you’re running a small business, startup, or operate as a solopreneur, chances are your time and manpower are limited. You likely wear a number of hats and have various goals and objectives to reach in your business. This means when it comes to curating content for social media platforms, you need to identify the kind of content that performs best on the different platforms and who you’re trying to reach.


According to a Pew Research Center survey done in March 2018, 68% of US adults used Facebook and 73% used YouTube on their phones. Among US young adults ( between 18-24 years of age), 78% use Snapchat and 71% use Instagram, and 45% use Twitter. 94% of young adults in the US aged 18-24 years old, use YouTube.


So, as you can see, different age groups gravitate more towards different platforms, so if your target audience is in a particular age demographic, you should definitely do further research on where they’re “hanging out.”


Let’s take a look at the top platforms and what to post, because you should not post the exact same thing on each platform. It’s important to remember that people follow you on different platforms for different reasons, so don’t bore them with the same content.


Facebook

With it’s clickable link feature within posts, Facebook makes it really easy to drive traffic from it’s platform to your own. Because of this, Facebook is a great place for announcements, event details, sharing more information about your company, blog posts, and newsletter sign ups. People often come to Facebook to get information and to find out what’s going on.


Instagram

Instagram is the place for pictures. People go to Instagram to see beautiful images, useful videos or stories, and to find inspiration—in a sense. To notice the “ambiance” of Instagram is to see that it is a place where much less division and debate occurs and where brand building can really happen.


This is the place where you want to share your best photos—photos of food from a yummy recipe you just made or photos of some behind-the-scenes action going on in your business.


Twitter

Twitter is for one liners. It’s for quick interactions with consumers, announcements, networking and reputation management. While other platforms focus on distributing and consuming content, Twitter is meant for interaction, so it’s a place where your focus should be on adding value to a conversation and differentiating yourself.


Snapchat

The younger generation loves Snapchat because it provides a way to share a moment to a direct person in an immediately consumable format that feels temporary ( despite the fact that screenshots can be captured). It “feels” more private than Facebook and people love to send wacky pictures with funny faces or quirky filters.


Businesses use Snapcat to give “access” to live events and deliver sneak peeks and exclusive announcements before they roll out on a bigger scale. Like on Instagram and Facebook, they partner with influencers and run promotions or campaigns.


YouTube

One of the top reasons people use YouTube is to seek information. It’s a great place to share educational content, which can better inform your audience and introduce new people to your business.


This is a quick rundown of the kind of content people get from the top social media platforms and where adults and young adults are spending their time online. Definitely dig into the research for your business, but remember—each platform has a different person, which means your audience should see a slightly different side of you on each one.


If you’re already curating content for social media and you’re in need of social media share images or business cover photos for your social media platforms, I’d love to help.


Reach out to me via the contact page for more information.

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Stock Photo Licenses: Are You Using Stock Photos Legally?

What You Need to Know About Image Licenses

Stock images are like lifeblood to businesses in this online, social media age. From their use in marketing materials to website branding to social media images, they help businesses grab attention and refine their brand.


When it comes to using stock images for your business, it’s important to ensure that you purchase the right license if you’re buying from iStock or other image sources. Typically, when you buy a stock image, you’re buying a standard license that allows you to use it for personal, business, or commercial purposes, that aren’t otherwise restricted by the license. That last part right there is really important to note as many business owners often purchase a stock image and think they can use it however they see fit within their business. BUT that’s a very fine point that’s important to note and you must read further to find out WHAT uses are restricted.


For example, the restricted use license for iStock images indicates that you may not use one of their stock photos in your trademark or logo or you cannot use content marked “editorial use only” for promotional or advertorial content, to name a few.


Another thing to note is that unless you have an extended license, you cannot use a stock photo in electronic content that you intend to resale. So, for example, if you’re creating an electronic informational product that you intend to sell, if you’re using iStock photos you must buy an extended license for that. Even if you’re not using iStock, it’s important you look at the terms of the license.


A number of online magazines and businesses have been sued for unintended yet illegal use of stock photos.


So, when it comes to image licenses, make sure you read the fine print and the standard and extended license agreement for every site that you download stock images from. You’ll want to be aware of any nuances.

What to Do About Stock Images When You’re Working with a Designer

As a client who is working with a designer, make sure your designer purchases a license that is valid for your project needs, if you’re not providing your own stock images. You can create an account that a designer can purchase from, or a designer can purchase on your behalf, or, as mentioned above, you can provide the already purchased images to the designer.


No one wants to get sued for illegal use of stock photos, especially because most times business owners aren’t intentionally using them inappropriately, they simply don’t know about the terms of the license agreement.


If you have any questions about where to find great stock images for your brand or need a designer to help turn those images into a final design for your business, I’d love to help.  Reach out to me via the contact page to get in touch.

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