New Year, New Color—What’s the Pantone Color of 2019?

I’m going to totally geek out here, but, as a designer, while everyone else is wondering what the new year holds and is getting super excited about what’s in store for their business, I’m over here on the edge of my seat wondering: what’s the Pantone color of the year going to be?

Not that I don’t get all excited about what’s to come in the new year and my business plans, but I just CAN'T wait to find out what the Pantone Color Institute picked for the new year color.

So, without further ado, here is what the color of the year is for 2019 (drumroll, please).....

…’s Living Coral!


I’m going to quote direct from Pantone’s description of this color, because it’s absolutely perfect and I don’t know how I (or anyone) could describe it more accurately.

Living coral is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

Beautiful color AND beautiful description, right?

The Pantone color code for this color is: PANTONE 16-1546.

I’m already thinking of all the ways this can be used this year and beyond. The great thing about the color living coral is that it’s timeless. It’s beautiful, fresh and feminine and would truly make a remarkable branding color for a number of creative businesses, whether in the writing, coaching, wellness, or spiritual industries.

Not only that, but it’d make a really great and modern color for wedding invitations, baby shower invites, and more.

If you’d love to use the Pantone Living Coral in your business branding or for personal or wedding invitations, reach out to me. I’d love to help you incorporate it into your design.

Reach out to me via the contact page to chat further.



Order Super Trendy and Chic Valentines Day Cards for Adults, Kids, and Coworkers

Whew—we’re coming out of the holiday season and right into the next big commercial holiday that—if Pinterest has it’s way—will fill us with all sorts of should-do-this or should-do-that guilt around creating the ultimate Valentine’s Day cards for our kiddos (or coworkers).

Pinterest is full of tons of DIY Valentine's day craft, treat, and card ideas. From M&M butterfly treats to juice box and Starburst robots to “you rock” Pop Rocks bags, there are ideas that’ll occupy HOURS.

As a busy mom and business owner myself, I know that sometimes and some years, you just need a super streamlined way to get Valentine’s cards off of your to-do list while still having cute and custom cards to send out that look like you spent hours designing them.

You Can Order Cute and Custom Cards and Invitations

Just Like This In Time for Valentine’s Day

Even If You’ve Procrastinated Until the Last Minute

Here are a couple of examples of the cute and custom Valentine’s Day cards and invitations I can design for your kiddos, coworkers, or besties.

In just a few hours, I can design them, send them to you for sign-off, and get them printed and to your doorstep ready to pass out.

The only effort on your part? Clicking the contact link below and shooting me a message. We’ll spend a quick minute chatting about what you might want or want to say and then I’ll put my design hat on and get to work.

This year—take a deep breath and outsource making Valentine’s Day cards to someone else, so you’re not rushing from one holiday to the next trying to do #allthethings. You deserve this break. Heck, count it as your monthly self-care item, if you need to.

To get a quote and order custom Valentine’s Day cards and invitations for kids, coworkers, and other loved ones, reach out to me via the contact page.



What Your Business Could Be Missing Out On If You’re Not Using Business Infographics in Your Content

By now, most businesses know they need to use visual elements in their content if it’s going to get the type of reach and engagement they’re after. The visual elements often come in the form of stock images, behind-the scenes or “real time” iPhone photos, video tutorials, and more.

You’ve probably also run across infographics in an article or blog post you’ve read online. Infographics do more than just add a visual element to your content, however. They actually present your data, information, or content in a visual manner.

Take a look at the infographic example below:

Why Use Infographics In Your Business?

If you’re writing an article or social media post that says the same thing you’re saying in an infographic, you might be wondering, what’s the point? Isn’t it redundant.

No—it isn’t redundant and it’s highly beneficial. Presenting your information on an infographic is a great way to grab your customer’s attention. They highlight the points of your content in an easy-to-share, easy-to-save format, which sparks engagement. They’re also great for SEO because Google rewards this natural type of engagement that results from direct social shares and links.

It’s also a great way to present your message clearly, which aids in brand awareness and recognition. Most people absorb and retain more information when it’s presented visually and this is a great way to do that. In an era of skimmers and scrollers, it’s also great for drawing readers in and getting them to read more of what you’re saying.

So, a well-designed and well-presented infographic is a great way to improve your SEO authentically, grab your audience’s attention, and build engagement and brand awareness. Let’s talk a little bit about how to create the best business infographics.

Infographic Design Tips

Some businesses hire an infographic designer and some businesses use infographic design templates. Regardless of the approach your company is taking, there are some things you need to keep in mind to make sure you’re sharing the best possible infographic to get the results you’re after.

You want your infographic to be:

  • Creative—The infographic and design needs to be creative in that it stands out on a crowded newsfeed, Pinterest page, or individual blog post. You want it to pop out and draw your reader in because it’s different than everything around it.

  • Uncluttered—An infographic is visual by nature so you don’t want to overwhelm it with loads of text. But, you also don’t want to overwhelm it with tons of artwork or images. Think minimal and uncluttered, so that it’s not too busy.

  • Quality Artwork and Design—The design needs to be quality or no one will want to share it. At the same time, the artwork or clipart chosen needs to be on brand and pair well with your message. If an infographic is sloppily thrown together, it’s not going to get the engagement. And, if it’s not on brand, it’s not going to improve your brand awareness.

  • Shareable—Make sure your infographic is connected with social sharing icons or that you’ve installed the right sharing widget. If you go to all the work to create an infographic people want to share and then they can’t share it, you’ve wasted all that time and effort.

Infographics are a trending way to get your customers’ attention, increase traffic, and improve brand awareness. If you want to have some designed for your business around content you’ve done or will be sharing, I’d love to help.

Reach out to me via the contact page to chat further.