The main function of your logo is to illicit awareness or brand recognition in a customer or consumer. You want people to see your logo and immediately connect you, your products, or services with it.
You want it to “click” with them and illicit a positive response.
So, what’s in a logo? What do you need to consider when designing a logo?
A good logo needs to be:
1. Unique — It needs to stand out. Arrows, globes, peace signs, or trees don’t necessarily stand out in an original way.
2. Flexible — You want your logo to look just as good on a business sign as it does on a billboard or in a sign above your building. It needs to be flexible and adaptable. You want it to be clear on a small and large scale.
3. Classic and timeless — Your logo needs to withstand the test of time, so you don’t want to choose a design style or font that is likely to shift with trends. Clean lines and symmetry are always best for a timeless look.
4. Suitable — Your logo should be suitable for your target market. If you’re a kids’ clothing boutique, your logo will likely be vastly different than the logo for a CPA firm. Do some market research and look into the meanings of different colors and what resonates with your audience.
When it comes to logo design, there are two main types of logos: an icon logo and a wordmark logo. You can also have a combination of both, but let’s look at each of these individually.
What is an Icon Logo?
An icon logo is a symbol that represents a company. Companies whose icon logos you’ll likely recognize immediately are: Apple, Nike, Target, or Shell.
Icon logos are often less clear than wordmark logos, leaving room for interpretation. An icon logo should be memorable, recognizable, and clear.
Check out these icon logo examples below:
What is a Wordmark Logo?
A wordmark logo design is typically a text-only design of the name of a business, company, or product for branding purposes. Typically, these are uniquely styled and include the name in a specific font and color or colors.
The most important thing to consider when creating a logo—especially a wordmark logo—is legibility. It’s really important that customers or consumer recognize your logo, but it’s crucial that they’re able to read your business name and easily identify it.
Check out these wordmark logo examples below:
When you are a startup business, it can be tempting to want to DIY a logo, but there’s a lot of thought and intention that goes behind what you see.
If you’re an established business, sometimes a re-brand can help you refresh your image and attract new customers.
If you’re looking for a logo and a brand to match, I’d love to work with you to design something that adequately reflects your business and resonates with your target market.
Reach out to me by emailing firstname.lastname@example.org to talk to me about logo design.