When most people think of the color white, they think of a white wall, blank page, or a blank piece of paper.
And, people often associate the color white with purity or innocence.
Certain people love to wear white while others stay far away from it, because “it washes them out.”
Some love it for how clean and minimal it looks and others find it boring and bland.
So, what does the color white mean in color psychology? And how can you use white shades well in your business or branding even if you’ve always associated it with “blank space.”
Here are some of the emotions white can symbolize and many different white color meanings
- Idea creation
You’ll often find white as the background color for websites, in hospitals, doctor offices or labs. You’ll also see it in weddings and in baptisms.
Lace, pearls, white tablecloths, the wedding gown, and thick white card stock stationery are just a few of the places you’ll find white in weddings.
White Colors Shades in Business and Branding
White is also often used in minimalist brands or health-related or infant brands.
White is an eye-catching color that stands out, especially when it comes to advertisements and marketing materials.
If companies have a white logo, it’s not uncommon for them to also have an alternate version to use so when they want to use a white background, the logo shows up.
Apple is an example of a large company that uses a white logo.
Some brands pair black and white together and capitalize on the sophistication and simplicity of black and white branding.
In fact, even if a company doesn’t use black and white branding, it will typically have versions of their logos in both black and white for marketing and design purposes.
Different Shades of White
When it comes to shades of white, we often think of bright white or off white. It’s hard to come up with many colors in between, but there are actually quite a few different shades of white that can be utilized in business branding, wedding invitation design, and more.
If you’ve painted your home white before, then you probably know there are a lot more options to choose from than you initially realized.
Here are just a few shades of white:
- Bright White
- Egg Shell
- Baby Powder
- Floral White
- Antique White
- Sea Shell
- Dutch White
If you’re interested in using white in your business branding, logo, or marketing materials, I’d love to talk about your branding and design needs further.
If you have an upcoming wedding or baby shower or event that’s “all bout that white,” I’d also be happy to help you create invitations or stationery to fit your needs.
Reach out to me via the contact page for more information