Telling a story with your branding is one of the most effective and powerful ways to connect with your audience. When you connect with your audience and move them with emotion - whether happy, sad, or exhilarating - they feel like they know you and they remember you.
The brands that experience the most success use business storytelling. In fact, if you want to connect with your audience, you need to tell better stories.
Marketing storytelling is one of the keys to differentiating your business, otherwise, you’re just another company with a product to sell.
Your branding story tells how you came to be, what motivates you, who you love working with, and what you stand for. It gives your audience an inside look at your company, so they can get to know you in a more personal way.
Take a look at the below at my definition of a business storyteller:
When you develop a new business, you want it to stand out from the rest and be recognizable. Every business has a story to tell and the best way to tell that story is through your identity and branding. The art of storytelling can begin with the mission statement and continue throughout the color palette and the overall tone of your business.
From the colors you use and why to the fonts you select to the patterns, accents, marketing materials, and packaging, your brand identity tells a powerful story that will either leave your customers in awe or unimpressed.
As a part of my design business model, I use the art of storytelling to design a brand identity that gets you seen in the marketplace.
I uncover the story behind your business and how we can portray that messaging in every element of your brand, so people remember you and resonate with you.
If you want to be a business who uses brand storytelling to truly reach your customers in a new and effective way, reach out to me via the contact page to learn more about my branding and website design services.