“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” - Sir Richard Branson

When you’re branding a new business or going through a rebrand as an existing business, the whole process can be a little paralyzing, especially if you’re working through your corporate identity design.

You have to decide on fonts, colors, the psychology behind what you’re trying to portray, your logo, and more.

It can be really easy to focus on the big items, such as the main logo, fonts, and colors, but by focusing on a few more key elements, you can actually diversify your branding and help it stand out.

From your packaging to your marketing materials to your website and more, the more time you put into every element, the more impactful your entire brand will be.

Not only that, but companies who have diversified branding often feel less stuck and don’t want to change it 6 months down the line, because they have a variety of looks and options that resonate.

If you’re looking for brand logo design, it’s a really good idea to consider all of the ways you can diversify your branding and incorporate those elements from the beginning to create a cohesive identity.

For example, in addition to a main logo, many brands also have a sublogo or submark. Take a look at this:


A submark is an alternative element that is pulled from your main logo or inspired by it.

You can also use logo variations, which could be color based or icon based. Color based variations might have your logo in different colors and icon based might be the use of your icon in different ways.

Patterns and Accents

To diversify your identity design, you can also incorporate different patterns and accents. These might be used on your website, marketing materials, stationery, packaging, or social media share images.

Some examples of patterns could be: polka dots, gingham, horizontal, vertical, or diagonal line patterns, floral patterns, watercolor brush patterns,  and more.

Here are some examples of how I used patterns in my branding:

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You can also incorporate accents to enhance your brand. These could be icons, textures and other design elements that will further establish your brand identity and solidify the visual message your company wants to share.

Here are branding accent examples:

If you’d want to work with a designer on your complete brand identity and would love to diversify your branding, so you stand out and reach your target audience in a more effective and profound way, reach out to me via my contact page. I’d love to collaborate with you.