If you’ve never worked with a graphic designer, it can be a little daunting to hire one.
You might be worried that you won’t like the final design or that the freelance graphic designer won’t be able to “catch your vision” or adequately represent your brand in a visual way.
If you’ve worked with a graphic designer in the past and had a bad experience--well, you might be even more worried.
Listen, I know we creative types can get a bad rep. But, like most people who love what they do, the majority of us take not only great pride in our final design, but in our creative process and the way we make you, as the client, feel throughout it.
We want you to love the process and feel heard and understood as much as we want you to love your final design.
So, in order to ensure that your next project is efficient and everything you want it to be, here are 4 things that will help you improve how to communicate with graphic designers and prepare you to hire a graphic designer who exceeds your expectations.
How to Work With a Graphic Designer (Successfully!)
1. Have ideas, examples, and a goal in mind for what you want
If you want your final design to fit the vision you have in your mind, you need to come to your graphic designer with concrete ideas, examples, and a goal in mind.
You should also narrow your examples and ideas down. If you come with a ton of examples that are all incredibly different and don’t pinpoint exactly what you like about each one, your designer will have a difficult time narrowing down what exactly you want.
When you’re specific with your examples, goals, and ideas, it’s very easy for a graphic designer to take those, ask further questions for better clarity, and present a final design you love.
You’ll also likely have way less revisions and edits to get to the final design.
2. Point Out the Good with the Bad When Giving Feedback
Once you get the first version of your design, make sure you are very detailed in your feedback. Don’t just reply with “I’m really not feeling it” or “This isn’t quite right.” Those comments provide no additional direction to the designer and make it impossible to come up with a better, next version.
Point out exactly what you like and exactly what you don’t like. If the layout is perfect - say that! If you want to change the font style, color, or image - point that out.
Pinpoint exactly what it is that “doesn’t feel or look right” and provide clear direction. This will ensure that each additional version will get closer and closer to the final you’re after.
3. Be Open-Minded to New Things Before Throwing Them Out
Before you throw out an idea the designer has or something that he or she has done, be open to it. Look at it from a different perspective and the perspective of your target market.
Good designers know what’s eye catching on various platforms and do their research about your company and brand. As much as you trust your ideas and eye for style, also trust theirs. You might just be surprised by how an idea comes to life and looks in a design.
4. Get to the Root of the Problem
The biggest problem that causes miscommunication on creative projects and frustration amongst designer and business owner is not getting to the root of the problem.
This goes hand in hand with identifying exactly what you don’t like, but it’s really important to dig deeper and get to the root. Is it the color, is it the layout, is it the squiggly lines, or background?
If you can get to the root of what the problem is with your design or why it’s falling short immediately, your project will go much more efficiently. For example, if your logo isn’t as “classy” as you’d like. Get to the root for what doesn’t look classy. Is it that one color used is too vibrant of a shade and the font style isn’t quite what you had in mind. Do you have an example of a couple of classy fonts you love? Really get to the root and you’ll have much more success.
Keep these quick tips in mind and you’re sure to have greater success and a much more efficient time working with a graphic designer.
If you’re looking to hire a freelance graphic designer, I’d love to talk with you about your project. Explore my all occasions portfolio page and my branding and identity portfolio page If you love what you see, then reach out to me via my contact page to chat further.