After the previous post about Feed Your Soul Travel, Stacy decided to rework the brand a bit. Instead of doing two different brands, she decided to do one and have it be an umbrella brand. This means that she would have a main brand and then other brands that fell under the main one.

For example, her main brand is now Feed Your Soul. Then the other brands she decides on will fall under Feed Your Soul. For now, she will have Feed Your Soul Travel under her main brand with room to grow and add more experiences!

Feed Your Soul

Feed Your Soul is an up-and-coming business that is all about showcasing the talent of Stacy Horn, the face of the brand.

Her talent is in the kitchen and she is an amazing chef and teacher! Feed Your Soul will offer cooking classes or parties in your own home, private cooking instruction as well as personal chef cooking.

So much more will be offered, but I’m keeping those under wrap! Shh! It’s a secret…for now.

Stage Two of the Brand Building Process

Since the logo design is staying the same for the most part we can move on to the next stage.

Stage Two of my design process includes the business card design. By looking back at our textures, elements, etc that were developed for the brand, we can see that Stacy’s brand elements are white space and icons.

So, in the design of the business card I made sure to use both white space to showcase a simple and professional design and the icons for the contact information to pair with the main icons.


After getting the front design squared away by placing the logo in the center, I move on to the back side of the business card.

On the back, I made sure to place the icons on the top and then the tagline of what each icon means under it. This rounds out the brand and keeps clients on point with knowing a bit about what the brand means.

Next, I placed in the contact information with the icons. Keeping the color palette neutral for this part allows the color on the stop to standout.


Next Steps!

Now that the business card has been designed, approved and sent to the printer, we can now get to brainstorming and designing the website!

The next post will be detailing the launch of her website!

If you’re starting a business and are looking for a graphic designer to hire to develop your entire brand, I’d love to help you with the branding and design.

Reach out to me via the contact page to chat further.