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branding

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A New Outlook: Feed Your Soul

After the previous post about Feed Your Soul Travel, Stacy decided to rework the brand a bit. Instead of doing two different brands, she decided to do one and have it be an umbrella brand. This means that she would have a main brand and then other brands that fell under the main one.

For example, her main brand is now Feed Your Soul. Then the other brands she decides on will fall under Feed Your Soul. For now, she will have Feed Your Soul Travel under her main brand with room to grow and add more experiences!


Feed Your Soul

Feed Your Soul is an up-and-coming business that is all about showcasing the talent of Stacy Horn, the face of the brand.

Her talent is in the kitchen and she is an amazing chef and teacher! Feed Your Soul will offer cooking classes or parties in your own home, private cooking instruction as well as personal chef cooking.

So much more will be offered, but I’m keeping those under wrap! Shh! It’s a secret…for now.


Stage Two of the Brand Building Process

Since the logo design is staying the same for the most part we can move on to the next stage.

Stage Two of my design process includes the business card design. By looking back at our textures, elements, etc that were developed for the brand, we can see that Stacy’s brand elements are white space and icons.

So, in the design of the business card I made sure to use both white space to showcase a simple and professional design and the icons for the contact information to pair with the main icons.

feedyoursoul_businesscard_rev.jpg

After getting the front design squared away by placing the logo in the center, I move on to the back side of the business card.

On the back, I made sure to place the icons on the top and then the tagline of what each icon means under it. This rounds out the brand and keeps clients on point with knowing a bit about what the brand means.

Next, I placed in the contact information with the icons. Keeping the color palette neutral for this part allows the color on the stop to standout.

feedyoursoul_businesscard_rev2.jpg

Next Steps!

Now that the business card has been designed, approved and sent to the printer, we can now get to brainstorming and designing the website!

The next post will be detailing the launch of her website!


If you’re starting a business and are looking for a graphic designer to hire to develop your entire brand, I’d love to help you with the branding and design.

Reach out to me via the contact page to chat further.

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The Gift of Giving A Brand

During the holiday season is when the gifts are being bought and wrapped, the holiday cheer is all around and the specialty holiday drinks are finally back! As a business you may want to show your gratitude to those loyal clients and customers who have really supported you throughout the year. However, it is important to incorporate your brand in this giving season.

Tieing In Your Brand

There are many ways that you can incorporate your brand in the gifting process. You can gift based on your brand colors, your services/products or you can personalize something with your logo on it.

Edibles

I don’t know about you, but when I give out my client gifts I tend to give something edible because who doesn’t love getting snacks to nibble on while working the day away. I think chocolate can be a little overdone sometimes, however my go-to holiday snack is popcorn! I like to give popcorn out to my clients because everyone loves popcorn and if they don’t, then chances are that their family will. You can buy an assortment or you could even ask to have the popcorn customized with your branding colors and see if they could customize the packaging. There are a dime-a-dozen popcorn places, but my personal favorite is Popularity Popcorn located in Centennial Hills.

If you think popcorn isn’t for you, then you could go to a local bakery and get cookies, cupcakes or even a bundt cake from Nothing Bundt Cakes in Summerlin. These are always a great substitute if you want to give your clients a sweet treat for them being so sweet to you.

Product/Service

There are some businesses that give out coupons and freebies enclosed in their holiday cards. This is a great way to show your clients that you appreciate them, but also gets them thinking of you and your product or service. I would recommend giving a voucher for a freebie item and redeem in-store if you have one. If not, I would give a freebie with purchase. An example for me would be free shipping with design purchase OR free envelope printing when purchasing an invitation.

Personalize

The easiest and probably most cost effective way if you have a lot of loyal customers that you want to gift is to personalize an item with your logo and then enclose the item with a personalized note or with your holiday card. These items could range from personal notepads, drinkware, technology gadgets and writing instruments.

I recommend Vistaprint for these personalized items. I have used them for gifting my clients personalized notepads. I include a phrase like “From the Desk of John Smith” at the top in my branding typography and then on the bottom I include my logo and contact information and even my social media icons.

Get to Gifting!

These are just a few of the many ideas that businesses can and will do for their gift giving this season. I believe it is important to acknowledge those who have supported your business throughout the year. It makes them feel special and gives them a reason to keep coming back.

If you need some personalized design ideas for your gift giving this holiday season, don’t hesitate to contact me via email at orders@double8designs.com.

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