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business branding

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A New Outlook: Feed Your Soul

After the previous post about Feed Your Soul Travel, Stacy decided to rework the brand a bit. Instead of doing two different brands, she decided to do one and have it be an umbrella brand. This means that she would have a main brand and then other brands that fell under the main one.

For example, her main brand is now Feed Your Soul. Then the other brands she decides on will fall under Feed Your Soul. For now, she will have Feed Your Soul Travel under her main brand with room to grow and add more experiences!


Feed Your Soul

Feed Your Soul is an up-and-coming business that is all about showcasing the talent of Stacy Horn, the face of the brand.

Her talent is in the kitchen and she is an amazing chef and teacher! Feed Your Soul will offer cooking classes or parties in your own home, private cooking instruction as well as personal chef cooking.

So much more will be offered, but I’m keeping those under wrap! Shh! It’s a secret…for now.


Stage Two of the Brand Building Process

Since the logo design is staying the same for the most part we can move on to the next stage.

Stage Two of my design process includes the business card design. By looking back at our textures, elements, etc that were developed for the brand, we can see that Stacy’s brand elements are white space and icons.

So, in the design of the business card I made sure to use both white space to showcase a simple and professional design and the icons for the contact information to pair with the main icons.

feedyoursoul_businesscard_rev.jpg

After getting the front design squared away by placing the logo in the center, I move on to the back side of the business card.

On the back, I made sure to place the icons on the top and then the tagline of what each icon means under it. This rounds out the brand and keeps clients on point with knowing a bit about what the brand means.

Next, I placed in the contact information with the icons. Keeping the color palette neutral for this part allows the color on the stop to standout.

feedyoursoul_businesscard_rev2.jpg

Next Steps!

Now that the business card has been designed, approved and sent to the printer, we can now get to brainstorming and designing the website!

The next post will be detailing the launch of her website!


If you’re starting a business and are looking for a graphic designer to hire to develop your entire brand, I’d love to help you with the branding and design.

Reach out to me via the contact page to chat further.

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7 Quick and Clean Tips for How to Integrate Your Branding into All Aspects of Your Business

Most new business owners know they should have a logo. What they often don’t realize, however, is that a logo is just the tip of the iceberg when it comes to complete business branding.

Even seasoned business owners who “know all about” branding have a difficult time integrating their branding into all aspects of their business and marketing or wonder how to create cohesive branding. Making sure your branding is cohesive can be challenging, because it’s often difficult to prioritize ( or know) where you should be branded in the first place.

Here are 7 quick and clean tips for “places” you should brand to help you create  cohesive branding

 

1. Social Media Platforms

Take a look at your social media platforms. How does your cover image on your Facebook Page look? What about your Instagram photo or feed on your Instagram profile? Is it consistent with your overall brand look and feel?

Besides just the cover photos on all of your social media platforms, take a look at the images that you share and the words you use to describe your business in your profiles. Do they fit your brand? Even if you don’t stick with your brand colors and switch things up, do you stick with your brand mission and vision?

Make sure that when people see your social platforms, they “recognize” you from what they’ve seen on your website or print materials and vice versa.

2. Email Correspondence

If there is one thing we do a lot of in business, it’s sending emails. Your business emails are one place that’s often overlooked when it comes to integrating your branding. Rather than having a simple, text signature, create a branded email signature image.

Use your email signature as an opportunity to further solidify your brand in the eyes of everyone you exchange emails with.

3. Letterhead

Your company letterhead is another place to include your branding. Whether it’s a contract, invoice, letter, or any other document you use in your business, make sure that aspects of your branding can be found there ( and that it’s updated and cohesive with the rest of your business look).

4. Promotional Materials

Promotional materials MUST be cohesive with the rest of your brand, so that you’re promoting your business image and brand accurately.

These could be flyers, business cards, welcome packets, price sheets, client mailers, pens, notepads, coffee mugs, or any other promotional item you give out. They all should be branded with the right colors, font, logo, message, or mission.

You want your clients and potential clients to keep your business in mind and they can’t do that if you “look” one way on some things you put out and another on others.

5. Email Blasts

Your sales or promotional emails are another place to make sure your branding is consistent. Whether you send out regular discounts or newsletter updates, your email blasts should be branded within the header, layout, signature, or all of the above.

6. Advertisements

You will likely use different images, colors, and messages on your advertisements, but the overarching theme and direction for all of them should still fit into the overall vision and mission you have for your brand.

If you don’t have a playful, cheeky, or colorful brand image, it’s probably not a good idea to run super cheeky and color advertisements.

While it’s great to step outside of the box with your advertisements, step outside of the box within the general framework of your business. Remember - your goal is to have consistent branding across all platforms and channels, so the right people start to recognize and relate to your business.

7. Client Gifts

Client gifts are a great place to add elements of your branding. Sure, you might not want to give your client a gift that has your brand all over it, but you can brand thank you cards or gift boxes with your logo, fonts, and branding colors.


These are just 7 ways you can integrate your branding into your business. If you need help doing so, I’d love to design business thank you cards, headers, social media cover photos, business cards, and more to help you keep your brand consistent and cohesive.

To talk to me about your business branding needs, reach out to me via my contact page.

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How to Create a Style Guide for Your Brand and What Information You Need in One

One of the biggest questions small business owners and entrepreneurs have about their brand is whether or not it’s cohesive across all platforms.

When your brand is cohesive and consistent across platforms and marketing materials, it becomes more recognizable in the minds of consumers and looks more professional

A great way to ensure that everything you put out - from your website to social media images to blog posts to marketing materials to your annual report - is consistent is to use a style guide.

It’s one of THE most important documents you can have for your business, because it ensures that no matter who creates materials or designs for you, he or she can stay true to your business branding.

If you don’t know what a brand style guide is, here’s what you need to know.

A brand style guide contains the necessary information to create anything your company might need. It takes your vision, mission, values, style, and heart and demonstrates how to translate it into every design for your company

So, what is the necessary information a style guide must contain? Here’s what your brand style guide should include --

Brand Story - Your style guide might be given to in-house designers or freelance designers. Regardless, it’s important that you introduce or re-introduce who you are as a company and what your vision, mission, values, and target audience is so the designer has a foundation to start from.

Exactly how to use your logo - from the size to the proper placement to acceptable color variations, you can dictate how your logo should be used. It’s also a great idea to demonstrate how not to use the logo to ensure that no errors occur. If you have different logo variations, give direction as to where to use each variation of your logo. For example, you might use one logo on internal documents and another on marketing materials.

Your Color Palette and Color Codes - Your brand style guide should show your color palette as well as the hex color codes, CMYK values, and Pantone colors for every color in your brand.

Your brand fronts - Your brand style guide should include what fonts you use in your brand and give any instructions on how you prefer them to be used. If you have a particular font for headlines and another for body copy, state that in your style guide.

Patterns, icons, or texture - Your brand style guide should include the patterns, icons, or textures you use in your brand and how to use them. If you use certain textures or backgrounds for social media images, make sure to state that.

Stock Image Style and Photography Style - Make sure that you detail the type of images and photography style your brand uses. If your photos needs to be vibrant and colorful, state that. If you prefer clean lines, minimalist images, and diverse people groups, state that. You can also include some examples of stock images and photos that your brand uses for reference.

Brand Voice, Tagline, and Important Words - Detail the voice of your brand ( is it chatty and fun or sleek and professional), important words that you use frequently, and your tagline. You can also include words that you don’t like used or associated with your brand as well.

Web and Social Media Elements - Detail the type and style of graphics you share on your social media platforms or website. If certain website pages need to be laid out or flow in a particular way, make sure to provide that information.

As you can see, a brand style guide is incredibly important. BUT - many small businesses and entrepreneurs don’t have brand style guides, because they are time consuming to compile.

This makes life a little more difficult when it comes to giving a designer direction or hiring a freelance designer. It also makes it more difficult to ensure consistency in your brand.

Hiring a designer to design your brand style guide can save you lots of time and help you finally compile this crucial document so your business can communicate consistently across all mediums.

If you’d love a brand style guide for your business, reach out to me via the contact page so we can discuss your needs further. I’d love to help you create one!

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