Viewing entries tagged
color psychology


Color Palette Spotlight: Must See Blue Shades (and Symbolism) for Branding Your Business or Designing Your Wedding

When you hear the color blue, what comes to mind?

Is it the image of the sky dotted with puffy white clouds?

What about the cool blue waters of the ocean?

How about the deep and beautiful coloring of a Sapphire?

Or your favorite navy top?

Blue is a favorite color of many, and for many reasons. It comes in a range of beautiful shades that can be paired together or used separately.  

This month, we’re highlighting blue shades and here are a few of the most popular blue tints:

  • Dark Blue
  • Teal
  • Periwinkle
  • Light blue
  • Violet blue
  • Navy blue
  • Midnight blue
  • Sky blue
  • Indigo
  • Azure
  • Denim
  • Berry
  • Arctic
  • Sapphire
  • Slate
  • Stone
  • Peacock


From fashion to nature to design to advertising, the color blue evokes a range of emotions and feelings.

What You Need to Know About the Color Psychology of Blue

While people have long believed that color can impact how you feel, research also points to the idea that colors have an impact on us psychologically.

Pause for a moment, before reading any further, and ask yourself this: how does blue make you feel?

Because blue is a favorite color of so many people ( and the color most preferred by men), it’s perceived as a non-threatening color, meaning it can appear more conservative or traditional.

It can elicit feelings of calmness or serenity. Consider how you feel when you stand in front of the vast blue ocean or look up at the expansive sky.

It also symbolizes stability and reliability and you’ll often find that businesses that want to elicit a feeling of safety or dependability will use blue in their branding.

Blue can also evoke strong emotions of sadness or loneliness.

Deep and dark blues can symbolize energetic and intense feelings ( think a stormy sky or turbulent waters).

Studies show that people are the most productive in blue rooms (now we’re all off to buy paint for our office - LOL).

Here are some other emotions blue can symbolize:

  • Honesty
  • Caring
  • Idealistic
  • Orderly
  • Authoritative
  • Determined
  • Purposeful
  • Helpful
  • Knowledgeable
  • Harmony
  • Spiritual
  • Sophisticated
  • Communication
  • Trustworthy
  • Relational

Blue in Branding and Popular Companies that Use Blue

Many companies use blue in their branding. In fact, some of the most well-known brands use blue. Here are a few of them:

  • Facebook
  • Twitter
  • AT&T
  • Samsung
  • American Express
  • Allstate Insurance
  • HP
  • Oral B
  • Ford
  • PayPal
  • Skype

The list of brands that use blue goes on and on. You’ll notice that a lot of “communication” brands like to use blue because it elicits a feeling of interpersonal communication and trustworthiness( think Facebook, Skype, Twitter, and AT&T).

Brands such as Ford, American Express, and Allstate probably chose the color to elicit feelings of dependability or determination.

There’s so many ways to use the color blue or various blue shades in your branding to communicate an emotion.

Blue Wedding Colors: Navy and Gold Weddings Are a Hit

I can’t tell you how many beautiful navy bridesmaid dresses and wedding invitations I’ve seen. There’s something incredibly beautiful and eye catching about navy, which is why it’s a stunning wedding color.

Apart from navy and gold, some other popular wedding color pairings for blue are:

  • Navy and Green
  • Dusty Blue, Peach, and Gold
  • Baby Blue and Forest Green
  • Teal, Fuchsia, and Beach
  • Royal Blue, Gold, and Apricot

There’s so many fun and unique ways to use blue in your wedding.

I’d love to help you use blue in your life - whether in your business life or love life (aka - your wedding stationery)!

If you love blue and would love to use it in your business branding or for a wedding invitation, baby shower invite, or party invites, reach out to me via the contact page.



Color Palette Spotlight: What You Should Know About Red Shades Before You Use Them for Your Wedding, Business, or Brand

Have you ever wondered what the meaning of the color red is?

We have all kinds of sayings that use the word red to represent emotions or invoke a feeling.

“Her cheeks turned red.”

“He saw red.”

“Make every day a red lipstick day.”

“Let’s paint the town red.”

“That’s like a red flag to a bull.”

“She was caught red-handed.”

“We have to cut through the red tape.”

“That’s red hot!”

Notice how, even at the use of the word red, every one of those statements evoked some sort of emotion? Before you use red for your wedding, business, branding, or any other design, let’s look at red’s color psychology and the emotions it symbolizes.

What You Need to Know About the Color Psychology of Red

Probably the most prominent emotions associated with red are love and romance or anger. But, red symbolizes many more emotions both positive and negative.

Red evokes passion, warmth, excitement, and strength.

It represents survival, courage, and success.

Red can evoke feelings of aggression, danger, or activity.

In ancient Egypt, red was associated with victory and life.

However red is used, it’s a very dynamic and strong color.

Take a look at these red shades for a visual of some of the most popular shades of red to use in everyday life, whether for your business or your wedding.

Depending on the shade, you can add a sense of warmth or vibrancy. You can turn things up with bright shades or tone them down with darker and softer shades.

Using the Color Red in Branding

A few brands that use red include:

  • Kellogg’s
  • KFC
  • YouTube
  • Nestle
  • Vogue
  • BBC News
  • Ray Ban
  • ABC’s The Bachelor

Red can be used in a logo or as a primary or accent color in your branding. A gym or personal trainer may use red in their branding to represent a sense of activity or strength. A relationship coach might use red in her branding to evoke a feeling of passion, romance, or love and affection.

A virtual assistant might use red as one of his or her branding colors to evoke a sense of determination, organization, success, or order.

There are many ways to use color - especially red shades - in your business or branding to reinforce the visual message you want to portray.

Red Wedding Colors: Color Pairings for a Red Wedding

Brides who use red in their weddings tend to really love how classic and timeless it looks. They also tend to love how well it pairs with metallic accent colors such as silver or gold.

I’ve designed many wedding invitations that make use of the color red, whether it’s poppy red, crimson, scarlet, burgundy, merlot, mulberry, or watermelon.

Some of the most stunning bridesmaid dresses and wedding invitations I’ve seen fall within the red shades family.

And, of course, since red is the color for passion, love, and romance, it’s perfect for a wedding.

I’d love to help you use red in your life!

If you love red and would love to use it in your business branding or for a wedding invitation, baby shower invite, or party invites, reach out to me via the contact page.