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How to Select the Right Color Palette for Your Branding to Attract the Right Clients and Showcase Your Authenticity

If you’re in the process of branding your business or going through a rebrand, then you probably know how difficult it can be to pick your branding colors or logo colors.

Your brand identity is important, and you don’t want to pick the wrong one and then regret it later.

-- You’re not quite sure how many colors to pick.

-- You want it to resonate with your ideal clients yet at the same time stand out.

The struggle is real, which is why I’m giving you some practical tips you can easily implement right away to find the right color palette for your brand.

Colors Set the Mood

Colors play such an integral role in your branding. They set the mood or give off the level of energy (relaxed, upbeat, focused, etc.) you want your brand to portray. This ability to create a mood is called the psychology of color marketing.

I’ve listed some common colors and the moods associated with them below:

Purple: wise, creative, spiritual

Pink: youthful, bold, excitement

Blue: strength, dependability, trust

Red: physical, active, power, leadership, strength

Orange: friendly, cheerful, vitality

Green: health, nature, growth, peace

Yellow: optimism, positivity, clarity

Limit the Number of Branding Colors

A good rule of thumb is to select two main colors and one accent color. Some businesses do select two main colors and two accent colors, but the more colors you choose, the more risk you have of not being able to seamlessly create a cohesive look.

Types of Color Combinations and Color Meanings

There are lots of different combinations you can make, depending on the look you’re after.

If you want a monochromatic look, you can select various shades of one color and pair them together.

An analogous look creates more diversity and is done by selecting three colors right next to one another on the color wheel.

You can also select complementary colors, which are colors opposite of the other on the color wheel, or split complimentary which just means instead of selecting the color opposite a color on the color wheel, you’ll select a color on either side of the shade.

A triadic color scheme is also a more diverse color scheme and you create it by choosing shades that are equally spaced around the color wheel.

You can also play around with certain colors you love to see how they look together.

Keep Your Eyes Open for Inspiration Around You

 When looking for the right colors for your brand, get inspiration from nature, architecture, fashion, and the places around you.

You can walk into a restaurant and see how the walls are painted, what table cloths are used, and what accent colors are used to decorate. Keeping your eyes open to your surroundings is a great way to figure out how shades look together in person rather than on a computer screen.

Hopefully, this helps you better understand how to pick a color palette for your brand.

As a designer, I help businesses design their brand elements and logo. If you need help creating a mood board or designing your brand, reach out to me by emailing