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yellow branding


Color Palette Spotlight: Don’t Know How to Beautifully Use Yellow In Your Business Design, Wedding Design, or Baby Shower? Read this.

Yellow is a color that we seem to draw close to for baby showers. We’re accustomed to seeing this gender neutral color show up on baby announcements, shower decor, and more, but when it comes to using it in other places, we often don’t know what to do with it.

What colors pair best with it?

What shades should I use?

How much of it should I use? Does it need to be bold or subtle?



Benefits of Using Yellow

The first thing you should know about yellow is that it’s the color that’s most noticeable by the human eye.

Ever wonder why we can see those McDonald arches from miles away? It’s high visibility is also why street signs and yield signs use it.

Even in a lighter shade, yellow is one of the brightest colors on the spectrum.

It’s also a primary color, which means it’s part of a small group of colors that can be mixed to make all the other colors.

What You Need to Know About Yellow Color Psychology and Yellow Color Meaning

What emotion or object comes to mind when you think of the color yellow? We often think of the sun or a giant rubber ducky.

We might also think of joy, happiness, and brightness and it’s because that’s the impact that yellow has on us.

Here are some emotions yellow can symbolize:

  • Cheerfulness
  • Joy
  • Friendliness
  • Creativity
  • Hope
  • Enthusiasm
  • Energy
  • Fun
  • Confidence
  • Optimism

Yellow is known to connect with the logical side of our brain and stimulate mental activity. It’s uplifting.

Although yellow can evoke creativity it is considered a creativity that sits more on the non-emotional side and on the logical side as it spurs analytical thinking and ideas.

Shades of Yellow

Here are some of the most popular shades of yellow:

  • Lemon
  • Saffron
  • Golden
  • Canary
  • Mustard
  • Marigold
  • Macaroon
  • Eggnog
  • Butter
  • Honey
  • Blonde
  • Butterscotch

Yellow Branding and Popular Companies that Use Yellow

Many companies use yellow in their branding. Here are a few of them:

  • McDonalds
  • Ikea
  • CAT
  • Post-It
  • Walmart
  • Sprint
  • Shell
  • Sun Chips
  • DHL
  • Yellow Pages

One of the reasons yellow is used is because it grabs the attention of people driving by or walking by. Because it’s highly visible, it’s easily noticeable and it stands out.

Most companies that use yellow pair it with another color, because it is so bright. It could be paired with blue, black, red, or white. As you’ll see below in the wedding color pairings, there are also a number of colors that yellow pairs really well with.

Yellow Wedding Colors:

Yellow pairs really well as a secondary color to a number of colors. It can be used to varying degrees to add life and charm to wedding invitations. Even in a soft shade, yellow adds a bright spark of life.

Here are some fun and beautiful wedding color pairings:

  • Yellow, white, and gray
  • Yellow, white, and silver
  • Yellow, white, and black
  • Poppy red, yellow, and purple
  • Yellow and powder blue
  • Teal, yellow, and red
  • Navy and marigold yellow
  • Bright pink, orange, and yellow

I’d love to help you use yellow in your life - whether in your business life or love life (aka, your wedding stationery or baby stationery)!

If you love yellow and would love to use it in your business branding or for a wedding invitation, baby shower invite, or party invite, reach out to me via the contact page.