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New Year, New Process—What’s it like to work with me as your graphic designer?

If you’ve ever wondered what it’s like to work with a graphic designer or HOW to work with a graphic designer, you’ll get a little glimpse of that here.


I’m not going to go into the nitty gritty or all the details, but I am going to unveil a little bit of what you can expect as I detail what my own new process looks like for 2019. This is great insight for all of my past clients, so they know what to expect going forward and also great insight for anyone who wonders what they can expect when hiring a freelance designer.

So, here are the things I want to touch on in my updated process:

  • Contracts

  • Deposit Payments

  • Proofing

  • Testimonials

  • Referral Program


Contracts

For 2019, I will require signed contracts for ALL projects for both new and continuing clients. For every project, I will need to have a contract signed and if there are multiple deliverables in a project, I will bundle them into one contract. This is to keep me organized and to keep projects going really smoothly. It actually protects my interests and my clients’ interests.


Deposit Payments

Most designers, including myself, require a deposit before they begin work. For design work, I typically work with my clients on the deposit amount and payment schedule based on the scope of the project.

For projects that require printed materials, such as wedding invitations or business cards, where I need to order the materials and have them printed, I will require a 50% deposit upfront.


Proofing

Once I design your project, I send it to you to proof. You then get back to me with changes and we work back and forth until you have a final design.

Going forward, once a proof has been finalized, you will need to sign off on it. This will be after the back and forth with changes. The pdf of your final proof will have a place to type your name on the pdf. You’ll type it, save the pdf, and send it to my email. I then save this email and final proof as confirmation that you’re happy with your design and we’re all finished and ready for print or to send them to you via email.


Testimonials

After we’ve completed your project, I’ll send you an email requesting feedback and a testimonial about our work together. I would really appreciate feedback as this helps me make my process better and also helps others make a decision about working with me.

If we’ve worked together multiple times, one testimonial is all I’ll kindly request.


Referral Program

I’m so excited to have a referral program and incentivize you for telling others about me.

Whether you refer a business client or an individual client, your  referral will get a 20% off discount from me and, if your referral orders from me, you’ll also get 20% off your next order. To get the discount, all your referral has to do is mention your name and that he or she was referred by you for a referral discount.

If you have ANY questions, feel free to reach out to me. Otherwise, if you’d like to chat about an upcoming project you need a designer for, I’d love to learn more.


Reach out to me via the contact page to chat further.

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New Year, New Color—What’s the Pantone Color of 2019?

I’m going to totally geek out here, but, as a designer, while everyone else is wondering what the new year holds and is getting super excited about what’s in store for their business, I’m over here on the edge of my seat wondering: what’s the Pantone color of the year going to be?


Not that I don’t get all excited about what’s to come in the new year and my business plans, but I just CAN'T wait to find out what the Pantone Color Institute picked for the new year color.

So, without further ado, here is what the color of the year is for 2019 (drumroll, please).....

…..it’s Living Coral!

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I’m going to quote direct from Pantone’s description of this color, because it’s absolutely perfect and I don’t know how I (or anyone) could describe it more accurately.


Living coral is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

Beautiful color AND beautiful description, right?

The Pantone color code for this color is: PANTONE 16-1546.


I’m already thinking of all the ways this can be used this year and beyond. The great thing about the color living coral is that it’s timeless. It’s beautiful, fresh and feminine and would truly make a remarkable branding color for a number of creative businesses, whether in the writing, coaching, wellness, or spiritual industries.


Not only that, but it’d make a really great and modern color for wedding invitations, baby shower invites, and more.


If you’d love to use the Pantone Living Coral in your business branding or for personal or wedding invitations, reach out to me. I’d love to help you incorporate it into your design.


Reach out to me via the contact page to chat further.

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What Your Business Could Be Missing Out On If You’re Not Using Business Infographics in Your Content

By now, most businesses know they need to use visual elements in their content if it’s going to get the type of reach and engagement they’re after. The visual elements often come in the form of stock images, behind-the scenes or “real time” iPhone photos, video tutorials, and more.

You’ve probably also run across infographics in an article or blog post you’ve read online. Infographics do more than just add a visual element to your content, however. They actually present your data, information, or content in a visual manner.

Take a look at the infographic example below:

Why Use Infographics In Your Business?

If you’re writing an article or social media post that says the same thing you’re saying in an infographic, you might be wondering, what’s the point? Isn’t it redundant.

No—it isn’t redundant and it’s highly beneficial. Presenting your information on an infographic is a great way to grab your customer’s attention. They highlight the points of your content in an easy-to-share, easy-to-save format, which sparks engagement. They’re also great for SEO because Google rewards this natural type of engagement that results from direct social shares and links.

It’s also a great way to present your message clearly, which aids in brand awareness and recognition. Most people absorb and retain more information when it’s presented visually and this is a great way to do that. In an era of skimmers and scrollers, it’s also great for drawing readers in and getting them to read more of what you’re saying.

So, a well-designed and well-presented infographic is a great way to improve your SEO authentically, grab your audience’s attention, and build engagement and brand awareness. Let’s talk a little bit about how to create the best business infographics.

Infographic Design Tips


Some businesses hire an infographic designer and some businesses use infographic design templates. Regardless of the approach your company is taking, there are some things you need to keep in mind to make sure you’re sharing the best possible infographic to get the results you’re after.


You want your infographic to be:

  • Creative—The infographic and design needs to be creative in that it stands out on a crowded newsfeed, Pinterest page, or individual blog post. You want it to pop out and draw your reader in because it’s different than everything around it.

  • Uncluttered—An infographic is visual by nature so you don’t want to overwhelm it with loads of text. But, you also don’t want to overwhelm it with tons of artwork or images. Think minimal and uncluttered, so that it’s not too busy.

  • Quality Artwork and Design—The design needs to be quality or no one will want to share it. At the same time, the artwork or clipart chosen needs to be on brand and pair well with your message. If an infographic is sloppily thrown together, it’s not going to get the engagement. And, if it’s not on brand, it’s not going to improve your brand awareness.

  • Shareable—Make sure your infographic is connected with social sharing icons or that you’ve installed the right sharing widget. If you go to all the work to create an infographic people want to share and then they can’t share it, you’ve wasted all that time and effort.


Infographics are a trending way to get your customers’ attention, increase traffic, and improve brand awareness. If you want to have some designed for your business around content you’ve done or will be sharing, I’d love to help.


Reach out to me via the contact page to chat further.

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