A New Outlook: Feed Your Soul

After the previous post about Feed Your Soul Travel, Stacy decided to rework the brand a bit. Instead of doing two different brands, she decided to do one and have it be an umbrella brand. This means that she would have a main brand and then other brands that fell under the main one.

For example, her main brand is now Feed Your Soul. Then the other brands she decides on will fall under Feed Your Soul. For now, she will have Feed Your Soul Travel under her main brand with room to grow and add more experiences!

Feed Your Soul

Feed Your Soul is an up-and-coming business that is all about showcasing the talent of Stacy Horn, the face of the brand.

Her talent is in the kitchen and she is an amazing chef and teacher! Feed Your Soul will offer cooking classes or parties in your own home, private cooking instruction as well as personal chef cooking.

So much more will be offered, but I’m keeping those under wrap! Shh! It’s a secret…for now.

Stage Two of the Brand Building Process

Since the logo design is staying the same for the most part we can move on to the next stage.

Stage Two of my design process includes the business card design. By looking back at our textures, elements, etc that were developed for the brand, we can see that Stacy’s brand elements are white space and icons.

So, in the design of the business card I made sure to use both white space to showcase a simple and professional design and the icons for the contact information to pair with the main icons.


After getting the front design squared away by placing the logo in the center, I move on to the back side of the business card.

On the back, I made sure to place the icons on the top and then the tagline of what each icon means under it. This rounds out the brand and keeps clients on point with knowing a bit about what the brand means.

Next, I placed in the contact information with the icons. Keeping the color palette neutral for this part allows the color on the stop to standout.


Next Steps!

Now that the business card has been designed, approved and sent to the printer, we can now get to brainstorming and designing the website!

The next post will be detailing the launch of her website!

If you’re starting a business and are looking for a graphic designer to hire to develop your entire brand, I’d love to help you with the branding and design.

Reach out to me via the contact page to chat further.



4th of July Party Invitations that Get Guests Excited

Fourth of July is definitely the Christmas of summer, right? It’s one of my favorite holidays for so many reasons. It’s full of sunshine, fireworks, food on the grill, great friends and family, and a real sense of honor and camaraderie.

Did you know that according to statistics we eat 150 million hotdogs on the 4th of July? It sounds crazy, but it’s true. Here are some more statistics that give testament to what goes down on the 4th of July: over $1 billion is spent on beer, $6.9 billion on food, over $568 million on wine, and over $825 million on fireworks. On one day alone. Gosh—it’s almost unbelievable, but it just goes to show how much we love this summer holiday.

All of those hotdogs are getting eaten and all of that spending is happening, because people everywhere are throwing 4th of July parties. We can’t help but get together with those we love on such an important holiday and it’s those get-togethers I want to help you fill with people and fun.

To do that (in my own small way), I design custom fourth of July party invites that get people excited about coming to your party and help you knock out an item on your summer to-do list with ease. I can even go so far as to design you a 4th of July menu template to really set the style and ambiance for your party.

Take a look at some of the invites I’ve designed in the past:

If you’re throwing a party for guests and you’d like to invite them in style with a custom designed 4th of July invitation, I’d love to help you out. With a speedy turnaround time, I’ll have a print at home invitation ready for you to print and deliver or a fun evite that you can email or text to all of your guests. If time allows, I can also have some invites printed up on lush paper and sent to you ready to hand out.

Reach out to me via the contact page and let’s get you something super fun and custom put together, so you can get guests excited about your fourth of July party and spending the day with you.



An exciting new partnership!!

Back in the day…

I can remember as a little girl being excited for when I would get married. I wasn’t so worried about the man I would be marrying, but the wedding itself. I mean come on I was like 5 or 6 years old, boys weren’t on my radar. But a pretty wedding was! I remember that I was able to be a model flower girl in a mock wedding fashion show at the Fashion Show Mall here on the Las Vegas Strip. Talk about dream come true! I got to hold hands with a beautiful woman in an amazing wedding dress.

From then on, I would always think about what my wedding would look like. Granted those ideas changed as I got older and my style changed. But, like most girls, I thought about that big day and what it would be like. Fast forward and I got to have my fairy tale wedding! It was very much the princess wedding and I loved everything about it. From planning it through The Knot up until the last minute before walking down the aisle.

Wondering where I’m going with all of this? Well, I just gave you a hint. The Knot! THE wedding website for years and years. The place where the newly engaged can start planning their wedding with all kinds of resources at their fingertips.

Drum roll please…

I can excitedly say that I am a vendor on The Knot! I will have my storefront going live within the next week or so. As a new business owner back in 2016, I wanted to get into the wedding industry and go all out. I wanted to become a vendor on The Knot, but it wasn’t feasible for me to do so on the budget I was working with. But things have changed and now I am about to join in on the fun and become a vendor for invitations and paper goods.


So keep an eye out of the official announcement that my storefront is officially live and open for appointments. Can I ask a favor? Can you spread the word to all of your friends and family who are newly engaged OR know someone starting their wedding planning journey. Always greatly appreciated!