Client Overview

NRDP stands for Nevadans for Responsible Drug Policy. They were in need of a logo for their chapter. They needed a logo that had an icon as well as the colors black, red and white. They wanted the overall look to be very professional.

 

Identity

The final look of the identity is a stacked logo with an icon. The icon gives off a sense of debate. The way that the colors are placed look like two sides going back and forth -- hence those who are for and opposed to drug policy. The typeface is a sans serif called Avenir that still gives a professional yet modern look.

LOGO COMPS

Many different comps went to the client for review for this one. The design direction was open-ended, so I gave many different options and directions for the client to choose from.

LOGO + BUSINESS CARD PROPOSAL

The client had asked for a logo with the possibility of having a business card design as well. I wanted to show the client what their business card design could look like.