Client Overview

The View Crew Las Vegas was an up and coming window washing company. The owner, Ryan Smitley, wanted a logo that would tell his audience what his company did. He wanted it to look professional but also have a certain flair to it.



The identity for this new company features a window washing tool as an extension to the w in view. The typography Raspoutine DemiBold Italic, is a fun but professional. Adding the Las Vegas under the logo is intentional. Ryan wanted to have room for growth and expansion into other cities.

View Crew.jpg

business collateral

Ryan wanted a dual sided business card design. On the front, his logo is the main focal point. The back showcases all of the pertinent information needed to get in contact with him.